Title: FITNESS FIRST POSTER
Client: FITNESS FIRST
Category: Creative advertisement
ACTIVITY = LONGEVITY. These are the words of the new slogan for the advertising campaign of the world network of fitness centers "FITNESSFIRST". Metamorfoza Creative Agency has developed a poster-cartoon about the problems of excess weight!
In each henhouse prevails the natural selection and the most fleshed chickens are eaten first. Unfortunately, the same is happening in the real world. Statistics shows that the mortality rate bevause of overweight and obesity over the past twenty years is three times more than from hunger. Thus, obesity as a cause of death, moved from 10th to 6th place. Deaths from hunger has remained consistently at the 8 position. In other words, we can say that obese people are shortening their own life! Do you want to live happily ever after? Work out and be active!